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Sachin Bhatia

Lenovo Infrastructure Solutions Group
CMO Asia Pacific
As the Chief Marketing Officer for Lenovo Infrastructure Solutions Group in Asia Pacific, Sachin is responsible for leading the function of marketing and communications across the region. His role encompasses strategic planning to communicate brand value through marketing efforts.

In Lenovo, Sachin has developed the best of breed B2B marketing campaigns in the space of Account Based Marketing, C-Suite thought leadership targeting EU and Channels. Sachin has established Marketing as strategic function with a vision of transforming into profit center. He strongly believes the tradition marketing is now replaced with “Mark-Teching” i.e. bring marketing & technology together. A fierce customer advocate within & outside organization and strong believer on the concept of DRIFT [ Do-it-Right-the First-Time].

He is adept at growing market share, spearheading new product launches, supporting channel development and driving customer loyalty and retention.

Before joining Lenovo, Sachin spent 15 years in APAC undertaking various regional marketing leadership roles. He has held positions at global marketing and technology agency Digitas, and Dell, before joining Lenovo ISG.

Sachin holds an MBA in Marketing from the ICFAIAN Business School in Bangalore, and a Bachelor of Business Management with a specialization in Finance from the Oxford College of Business Management at Bangalore University. He is presently based in Singapore with his family.

Follow him on:
LinkedIn: Sachin Bhatia
Twitter: @SachinCMO

My Speakers Sessions

Wednesday, September 15

9:40am GMT+08