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avatar for Bonnie Chia

Bonnie Chia

WWF International
Head of Brand
Bonnie is a passionate storyteller and an impact builder with over 15 years of success in the fields of marketing and communications, from advertising, PR to brand development, and sustainability. She cut her teeth in the industry with successful stints at top advertising and PR agencies from Los Angeles to Taipei to Singapore, working on internationally renowned brands like P&G, SK-II, ASUS, Panasonic, IHG, etc. Since 2012, as the Brand Director of Earth Hour Global and now Head of Brand for WWF International, she is focused on social good and sustainability. She leads the global strategy and operation of the world's largest environmental grassroots movement, Earth Hour, and the international brand development for WWF (and its iconic 'Panda'). With her personal entrepreneurial background and experience as part of the co-founding team for Earth Hour Blue (a 'Kickstarter for the planet' platform), she is an innovative problem solver with a strategic mindset and start-up spirit. She is creative but also result-oriented, with a proven track record of impactful and award-winning global campaigns. She lives by the ethos that 'facts prove, stories move' - while what we say is important but how we say it will ultimately decide if we can move people enough to take actions and join us. As a mother of two young kids, she strives to make this world a better place for them, one good story at a time.

LinkedIn: linkedin.com/in/bonniechia
Website: bonniechia.weebly.com
IG: @earthbonnie

My Speakers Sessions

Wednesday, September 15
 

11:50am GMT+08

1:25pm GMT+08

5:20pm GMT+08

 

My Moderator Sessions

Wednesday, September 15
 

11:50am GMT+08