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PANEL DISCUSSION [clear filter]
Wednesday, September 15
 

11:10am GMT+08

Crafting the Perfect Martech Ecosystem With the right Technologies, Data, Team, and Collaboration Needed to Drive Digital Transformation
Investments in Martech will become increasingly important as the consumer landscape evolves. Marketing teams must ensure they are building out their Martech stacks with solutions that offer ROI to the organization.

However, even with all its potential, Martech still presents a myriad of challenges for businesses. While leaders understand that integrating a Martech stack generates immense value-add for their operations, they do not necessarily understand what is required after the very first stage of implementation.

Moderator
avatar for Corrina Murphy

Corrina Murphy

Head of Technology Solutions, Asia, Ogilvy Asia
Corrina is responsible for accelerating Ogilvy’s Technology solutions, innovation and transformation capabilities for clients in Asia. She supports clients in accelerating and achieving their Business and Customer needs and enabling their Customer Experience plans by bringing together... Read More →

Speakers
avatar for Harish Kundragi

Harish Kundragi

Head of Digital Platforms - ASEAN & South Pacific Operating Unit, The Coca Cola Company
Harish is currently the lead for Digital Platforms The Coca-Cola Company and helps to deliver powerful and innovative consumer experiences, digitally! As a bridge between the CMO, CDO and CIO organizations, he is responsible for driving the Consumer led Thinking, Digital Transformation... Read More →
avatar for Nikki Taylor

Nikki Taylor

Marketing Growth Strategy Director, Asia Pacific, UPS
As a marketing communications professional for over 19 years, Nikki has held senior roles across a variety of industries including finance, insurance, telecommunications, retail, logistics, IT, sports & property. She have worked both in-house and on the strategic creative agency side... Read More →


Wednesday September 15, 2021 11:10am - 11:50am GMT+08

4:20pm GMT+08

Building Brands that Stand for Values: A Case for D&I and ESG
The rest of 2021 and the entirety of 2022 remain a mystery for many brands. It can seem increasingly difficult to forecast or plan for the future. Yet, marketers must move forward, in this panel session, we will discuss the critical issues shaping the future of marketing: 
  • Understanding the importance of what a brand stands for and its growing importance with the customers 
  • Case studies from brands that stood for D&I and ESG initiatives 
  • Dealing with consumer techlash resulting from digital marketing disconnect

Moderator
avatar for Jess Davey

Jess Davey

Chief Marketing Officer, McCann Worldgroup Asia Pacific
Jessica has over fifteen years experience working with some of the world's leading FMCG companies, including Coca-Cola, Unilever, Heineken, Mondelēz, Philips and Mars.Jessica has led integrated teams that span advertising, digital, PR and shopper marketing at a regional and global... Read More →

Speakers
avatar for Mariam Al-Foudery

Mariam Al-Foudery

Group Chief Marketing Officer, Agility
Mariam Al-Foudery leads global marketing and sustainability at Agility, a $5 billion logistics company operating in 100+ countries. Overseeing a senior team of functional leaders on multiple continents, Mariam is responsible for driving digital marketing, corporate communications... Read More →
avatar for Siew Ting Foo

Siew Ting Foo

Chief Marketing Officer, Greater Asia, HP
avatar for Venaig Solinhac

Venaig Solinhac

SVP & CMO, Olam


Wednesday September 15, 2021 4:20pm - 5:25pm GMT+08