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Wednesday, September 15
 

8:00am GMT+08

Registration and Welcome Coffee
Wednesday September 15, 2021 8:00am - 9:00am GMT+08

9:00am GMT+08

Chairman’s Welcome Remarks
Speakers
avatar for Roshni Chatterjee

Roshni Chatterjee

Head, Marketing and Community, Jungle Ventures


Wednesday September 15, 2021 9:00am - 9:10am GMT+08

9:10am GMT+08

Future of Marketing and CMOs’ Emerging Role as Value Builders
2021 is another year of transition, the uncertainties and unpredictability of the pandemic has impacted marketing budgets and priorities. In this session the speaker will demonstrate what potential marketing profile has in creating enhanced commercial value

Speakers
avatar for Lynette Pang

Lynette Pang

Assistant chief executive (Marketing Group), Singapore Tourism Board
As Assistant Chief Executive, Marketing, Lynette Pang is responsible for building the Singapore destination brand globally and helms the international marketing efforts of the Singapore Tourism Board (STB). She runs marketing across the B2C (leisure) and B2B (MICE) businesses, which... Read More →


Wednesday September 15, 2021 9:10am - 9:40am GMT+08

9:40am GMT+08

Forget Marketing – It's time for Mark-Teching
Marketing is rapidly transformed during pandemic, what has happened in last 18 months, no management institute could have ever trained or braced Management leaders. Marketing leaders were asked to changed their strategy and tactics and what has transpired that marketing can become more relevant if its driven as profit center and embrace technology in every aspect. The traditional marketing what we know for last few years is losing its grip, so welcome to the world of Mark-Teching. 

Speakers
avatar for Sachin Bhatia

Sachin Bhatia

CMO Asia Pacific, Lenovo Infrastructure Solutions Group
As the Chief Marketing Officer for Lenovo Infrastructure Solutions Group in Asia Pacific, Sachin is responsible for leading the function of marketing and communications across the region. His role encompasses strategic planning to communicate brand value through marketing efforts.In... Read More →


Wednesday September 15, 2021 9:40am - 10:15am GMT+08

10:15am GMT+08

Redesigning customer and brand experiences for a changing world
At a time when it's never been easier or faster for consumers to switch products or brands, every brand leader needs to turn insights into action to differentiate their brand and expand their customer base. Through a collection of real-life examples, we will discuss how to:

  • Inspire unwavering loyalty and grow market share with actionable and predictive insights
  • Continuously listen to your customers to redesign new experiences
  • Increase speed to insights to adjust GTM strategies and brand messaging that resonates
  • Avoid data silos with an integrated system of action to drive business impact

Speakers
avatar for Eleanor O'Dwyer-Duggan

Eleanor O'Dwyer-Duggan

Senior Research Solution Strategist, Qualtrics
Eleanor has almost a decade of experience delivering research and insights excellence both on the client and agency side. Eleanor currently leads the research solution strategy for Qualtrics in South East Asia, Greater China and India. Prior to joining Qualtrics, Eleanor spent the... Read More →


Wednesday September 15, 2021 10:15am - 10:40am GMT+08

10:40am GMT+08

Morning Break & Exhibition visit for Zone A
Wednesday September 15, 2021 10:40am - 11:10am GMT+08

11:10am GMT+08

Crafting the Perfect Martech Ecosystem With the right Technologies, Data, Team, and Collaboration Needed to Drive Digital Transformation
Investments in Martech will become increasingly important as the consumer landscape evolves. Marketing teams must ensure they are building out their Martech stacks with solutions that offer ROI to the organization.

However, even with all its potential, Martech still presents a myriad of challenges for businesses. While leaders understand that integrating a Martech stack generates immense value-add for their operations, they do not necessarily understand what is required after the very first stage of implementation.

Moderator
avatar for Corrina Murphy

Corrina Murphy

Head of Technology Solutions, Asia, Ogilvy Asia
Corrina is responsible for accelerating Ogilvy’s Technology solutions, innovation and transformation capabilities for clients in Asia. She supports clients in accelerating and achieving their Business and Customer needs and enabling their Customer Experience plans by bringing together... Read More →

Speakers
avatar for Harish Kundragi

Harish Kundragi

Head of Digital Platforms - ASEAN & South Pacific Operating Unit, The Coca Cola Company
Harish is currently the lead for Digital Platforms The Coca-Cola Company and helps to deliver powerful and innovative consumer experiences, digitally! As a bridge between the CMO, CDO and CIO organizations, he is responsible for driving the Consumer led Thinking, Digital Transformation... Read More →
avatar for Nikki Taylor

Nikki Taylor

Marketing Growth Strategy Director, Asia Pacific, UPS
As a marketing communications professional for over 19 years, Nikki has held senior roles across a variety of industries including finance, insurance, telecommunications, retail, logistics, IT, sports & property. She have worked both in-house and on the strategic creative agency side... Read More →


Wednesday September 15, 2021 11:10am - 11:50am GMT+08

11:50am GMT+08

Moving Beyond marketing: How to build brand communities?
Brands today are ingrained in culture, and this is a call for organizations to have a responsibility to that culture in a more profound way than ever before. Customer have become more interested in the values organization stand for than the products themselves. Join the panel to and learn how can you follow customers lead, align your marketing with values of your customers, and create real communities passionate about your brand purpose?

Moderator
avatar for Bonnie Chia

Bonnie Chia

Head of Brand, WWF International
Bonnie is a passionate storyteller and an impact builder with over 15 years of success in the fields of marketing and communications, from advertising, PR to brand development, and sustainability. She cut her teeth in the industry with successful stints at top advertising and PR agencies... Read More →

Speakers
avatar for Siva Shanker Jayaraj

Siva Shanker Jayaraj

Chief Brand Officer, Prudential Life Assurance (Thailand) PCL
avatar for Roshni Chatterjee

Roshni Chatterjee

Head, Marketing and Community, Jungle Ventures
avatar for Dipashree Das

Dipashree Das

Senior Marketer, Global OTT Content Platform


Wednesday September 15, 2021 11:50am - 12:30pm GMT+08

12:30pm GMT+08

Lunch Break and Exhibition Visit
Wednesday September 15, 2021 12:30pm - 1:25pm GMT+08

1:25pm GMT+08

Afternoon Welcome Remarks
Speakers
avatar for Bonnie Chia

Bonnie Chia

Head of Brand, WWF International
Bonnie is a passionate storyteller and an impact builder with over 15 years of success in the fields of marketing and communications, from advertising, PR to brand development, and sustainability. She cut her teeth in the industry with successful stints at top advertising and PR agencies... Read More →


Wednesday September 15, 2021 1:25pm - 1:30pm GMT+08

1:30pm GMT+08

The Converging Point for Offline and Online Marketing
Despite the ecommerce boom, it is predicted that in-store retail sales will form a significant part of the customer experience, when the pandemic ends. Let us explore the importance of integrating cohesive and complementary offline and online brand experiences and how not to neglect one approach over the other.

Speakers
avatar for Hazlina Dayangku

Hazlina Dayangku

Head of Marketing & Brand Strategy, Singapore, Malaysia, Philippines & Vietnam, Samsonite
Hazlina has worked in various industries and functions, namely brand management, marketing communications, and business development. With over 15 years of experience, she has a proven track record of spearheading and setting up new brands and categories to drive business growth and... Read More →


Wednesday September 15, 2021 1:30pm - 2:10pm GMT+08

2:10pm GMT+08

CMOs Toolkit on Data Utilization: 3D Framework
DATA is the new fuel. The world around us is changing constantly, and to keep pace, enterprises have shifted their priorities to align with the modern consumer’s needs. This means using data as an asset and a guide to stay afloat during uncertain times.  Mayank will share how the business uses data to derive insights on customers and improve marketing efforts, with the 3D model.

Speakers
avatar for Mayank Singh

Mayank Singh

Head of Marketing & Technology, Dominos Pizza Indonesia
Mayank Singh currently leading the Digital Business & Marketing for Domino’s Pizza Indonesia. He is a passionate digital evangelist and he has led, developed, managed, and scaled digital businesses and products Mayank enjoys building & growing digital business by helping organisations... Read More →


Wednesday September 15, 2021 2:10pm - 2:40pm GMT+08

2:40pm GMT+08

Afternoon Break & Exhibition visit for Zone B
Wednesday September 15, 2021 2:40pm - 3:10pm GMT+08

3:10pm GMT+08

With the rise of the new breed of Customer Experience Officer and Chief Growth Officer roles, is the role of the CMO still relevant?
Challenges around relevance of the CMO in organisations in not new.  The CMO role is the shortest tenure role in the c-suite and some very well-known companies have side-lined the CMO role or created new roles like Chief Customer Experience Officer or Chief Growth Officer. It is clear that businesses are struggling to realise the full potential of their CMO. So how do CMO position themselves for impact in the c-suite?  How do we redefine the responsibilities, expectations, and performance measures of the CMO to be set up for success? How do we drive strategy, growth and brand experience in partnership with newly formed c-suite roles to ensure businesses and our people thrive? 

Speakers
avatar for Vanessa Gibbons

Vanessa Gibbons

Regional Go-To-Market Director, APAC, Microsoft
Vanessa Gibbons is a trusted builder, shaper and driver of high performing regional marketing organisations. She is known as engaging and transformational business leader with a passion for helping others to achieve more.Vanessa has 18 years’ experience across diverse markets in... Read More →


Wednesday September 15, 2021 3:10pm - 3:50pm GMT+08

3:50pm GMT+08

Evolving your marketing strategy - Unlocking and accelerating post pandemic brand growth
This session will highlight how the role of CMO continues to be one to challenge current marketing assumptions and unlock new growth opportunities. Post pandemic there are definite consumer and shopper behaviour shifts which vary in their impact across categories. What are some of the questions the CMOs need to ask their teams and initiatives they should take to deliver accelerated brand growth?

Speakers
avatar for Arvind Iyer

Arvind Iyer

Marketing Director, Kimberly-Clark
Arvind is currently the Marketing Director for Kimberly-Clark Thailand, overseeing marketing for Household Tissue and Baby Care products spanning iconic brands like Kleenex, Scott and Huggies. Prior to this role, Arvind has spent over 7 years with Kimberly-Clark in various roles bases... Read More →


Wednesday September 15, 2021 3:50pm - 4:20pm GMT+08

4:20pm GMT+08

Building Brands that Stand for Values: A Case for D&I and ESG
The rest of 2021 and the entirety of 2022 remain a mystery for many brands. It can seem increasingly difficult to forecast or plan for the future. Yet, marketers must move forward, in this panel session, we will discuss the critical issues shaping the future of marketing: 
  • Understanding the importance of what a brand stands for and its growing importance with the customers 
  • Case studies from brands that stood for D&I and ESG initiatives 
  • Dealing with consumer techlash resulting from digital marketing disconnect

Moderator
avatar for Jess Davey

Jess Davey

Chief Marketing Officer, McCann Worldgroup Asia Pacific
Jessica has over fifteen years experience working with some of the world's leading FMCG companies, including Coca-Cola, Unilever, Heineken, Mondelēz, Philips and Mars.Jessica has led integrated teams that span advertising, digital, PR and shopper marketing at a regional and global... Read More →

Speakers
avatar for Mariam Al-Foudery

Mariam Al-Foudery

Group Chief Marketing Officer, Agility
Mariam Al-Foudery leads global marketing and sustainability at Agility, a $5 billion logistics company operating in 100+ countries. Overseeing a senior team of functional leaders on multiple continents, Mariam is responsible for driving digital marketing, corporate communications... Read More →
avatar for Siew Ting Foo

Siew Ting Foo

Chief Marketing Officer, Greater Asia, HP
avatar for Venaig Solinhac

Venaig Solinhac

SVP & CMO, Olam


Wednesday September 15, 2021 4:20pm - 5:25pm GMT+08

5:20pm GMT+08

Chairman’s Closing Remarks
Speakers
avatar for Bonnie Chia

Bonnie Chia

Head of Brand, WWF International
Bonnie is a passionate storyteller and an impact builder with over 15 years of success in the fields of marketing and communications, from advertising, PR to brand development, and sustainability. She cut her teeth in the industry with successful stints at top advertising and PR agencies... Read More →


Wednesday September 15, 2021 5:20pm - 5:30pm GMT+08

5:30pm GMT+08

End of Conference
Wednesday September 15, 2021 5:30pm - 5:45pm GMT+08