CMO Singapore Innovation Forum

Challenges around relevance of the CMO in organisations in not new.  The CMO role is the shortest tenure role in the c-suite and some very well-known companies have side-lined the CMO role or created new roles like Chief Customer Experience Officer or Chief Growth Officer. It is clear that businesses are struggling to realise the full potential of their CMO. So how do CMO position themselves for impact in the c-suite?  How do we redefine the responsibilities, expectations, and performance measures of the CMO to be set up for success? How do we drive strategy, growth and brand experience in partnership with newly formed c-suite roles to ensure businesses and our people thrive?