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Wednesday, September 15 • 3:10pm - 3:50pm
With the rise of the new breed of Customer Experience Officer and Chief Growth Officer roles, is the role of the CMO still relevant?

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Challenges around relevance of the CMO in organisations in not new.  The CMO role is the shortest tenure role in the c-suite and some very well-known companies have side-lined the CMO role or created new roles like Chief Customer Experience Officer or Chief Growth Officer. It is clear that businesses are struggling to realise the full potential of their CMO. So how do CMO position themselves for impact in the c-suite?  How do we redefine the responsibilities, expectations, and performance measures of the CMO to be set up for success? How do we drive strategy, growth and brand experience in partnership with newly formed c-suite roles to ensure businesses and our people thrive? 

avatar for Vanessa Gibbons

Vanessa Gibbons

Regional Go-To-Market Director, APAC, Microsoft
Vanessa Gibbons is a trusted builder, shaper and driver of high performing regional marketing organisations. She is known as engaging and transformational business leader with a passion for helping others to achieve more.Vanessa has 18 years’ experience across diverse markets in... Read More →

Wednesday September 15, 2021 3:10pm - 3:50pm GMT+08