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Wednesday, September 15 • 11:10am - 11:50am
Crafting the Perfect Martech Ecosystem With the right Technologies, Data, Team, and Collaboration Needed to Drive Digital Transformation

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Investments in Martech will become increasingly important as the consumer landscape evolves. Marketing teams must ensure they are building out their Martech stacks with solutions that offer ROI to the organization.

However, even with all its potential, Martech still presents a myriad of challenges for businesses. While leaders understand that integrating a Martech stack generates immense value-add for their operations, they do not necessarily understand what is required after the very first stage of implementation.

Moderator
avatar for Corrina Murphy

Corrina Murphy

Head of Technology Solutions, Asia, Ogilvy Asia
Corrina is responsible for accelerating Ogilvy’s Technology solutions, innovation and transformation capabilities for clients in Asia. She supports clients in accelerating and achieving their Business and Customer needs and enabling their Customer Experience plans by bringing together... Read More →

Speakers
avatar for Harish Kundragi

Harish Kundragi

Head of Digital Platforms - ASEAN & South Pacific Operating Unit, The Coca Cola Company
Harish is currently the lead for Digital Platforms The Coca-Cola Company and helps to deliver powerful and innovative consumer experiences, digitally! As a bridge between the CMO, CDO and CIO organizations, he is responsible for driving the Consumer led Thinking, Digital Transformation... Read More →
avatar for Nikki Taylor

Nikki Taylor

Marketing Growth Strategy Director, Asia Pacific, UPS
As a marketing communications professional for over 19 years, Nikki has held senior roles across a variety of industries including finance, insurance, telecommunications, retail, logistics, IT, sports & property. She have worked both in-house and on the strategic creative agency side... Read More →


Wednesday September 15, 2021 11:10am - 11:50am GMT+08