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Wednesday, September 15 • 9:10am - 9:40am
Future of Marketing and CMOs’ Emerging Role as Value Builders

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2021 is another year of transition, the uncertainties and unpredictability of the pandemic has impacted marketing budgets and priorities. In this session the speaker will demonstrate what potential marketing profile has in creating enhanced commercial value

Speakers
avatar for Lynette Pang

Lynette Pang

Assistant chief executive (Marketing Group), Singapore Tourism Board
As Assistant Chief Executive, Marketing, Lynette Pang is responsible for building the Singapore destination brand globally and helms the international marketing efforts of the Singapore Tourism Board (STB). She runs marketing across the B2C (leisure) and B2B (MICE) businesses, which... Read More →


Wednesday September 15, 2021 9:10am - 9:40am GMT+08

Attendees (1)